My Top Three Simple Social Media Metrics That Matter Header Image by Author
My Top Three Simple Social Media Metrics That Matter Header Image by Author

“Social media is important… we should be on all social media platforms… why do we not have as many followers as our competitors?”

These are some of the statements you may hear working as a social media manager. The first statement is very true, but chasing vanity metrics, followers and…

Entrusted Content — 2021 Top 5 social media trends

Last year 2020 may have been a year that no one could have predicted, but I believe it has been a year that has accelerated the inevitable growth and success of online marketing. …

Image created by Author — Create Thumb Stopping Content header
Image created by Author — Create Thumb Stopping Content header

Brand social media content has to now work harder than ever! Competitors are filling the space with stand-out videos and of course the content of the audience's friends. How can a brand compete in such a busy space?

A digital marketeer has to be able to create content that looks…

Header illustration by author — Fix Your Brand Image on Social Media — showing iceberg
Header illustration by author — Fix Your Brand Image on Social Media

Most major brands will focus their efforts and time on publishing great content to resonate with their core audiences. However even if you get this right, you may be missing a huge part of the social media conversation by not monitoring what people say about your brand.

In this guide…

Why Marketing Small Will Be the Number One Trend in 2021 header image by author
Why Marketing Small Will Be the Number One Trend in 2021 header image by author

Marketing small may sound counter-intuitive but allow me to elaborate on why this will be more important as digital marketing evolves in 2021.

The Opportunity — Digital and social media marketing has grown and the spend vs traditional marketing is about the same at the moment which is a huge…

Find the Best License-Free Music for Your Content header image
Image produced by the author

Creating content for the modern age can be hard for social media managers working solo. Here is a list of the top sources for free or freemium stock music you can use in your social media marketing videos.

It is true that on most social media sites videos are played…

Top Free Social Media Management Tools header image with logos

Not all social media management tools are equal. In my 20 years of experience as a digital marketing geek, I have seen the landscape change a lot, and tools to manage your social media come and go.

I have used all of the tools in this list personally myself and…

Header image for No One Likes Your Social Media including Instagram unliked graphic
Header image for No One Likes Your Social Media including Instagram unliked graphic

We have all been there… you have a great idea, everyone likes it and thinks it will work amazingly. So you go ahead to design, create copy and produce. You hit post on Facebook and BAM! A week later only a few people have liked your post with no comments…

Content planning process

Firstly I am going to assume you have already done your market research, created a strategy and know your goals. These will be the building blocks for your content, they should always be referenced when creating content. A simple way to achieve this is to print off the following from…

Entrusted Content Mac — Medium publication guidelines header

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John Hunter

Director at Entrusted Content providing digital and social media content consultancy services. Creative geek, all views are my own (Geordie born).

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